Entertaining Season

The Entertaining Season, spanning from September to December, is the peak period for premium food and beverage experiences leading into Christmas. Our challenge was to help Yumi’s reinforce its strong market position while distinguishing itself from an increasingly competitive landscape.

To celebrate the season, we developed a series of visually stunning food inspiration "How-To" videos. These fast-paced, step-by-step guides demonstrated how effortlessly Yumi’s products could be used to create impressive entertaining dishes, placing them at the heart of every recipe. Optimised for all social channels and formats, the videos ensured maximum reach and engagement, seamlessly integrating into Yumi’s digital strategy.

The campaign not only reinforced Yumi’s market leadership but also showcased the versatility of both its classic products and new innovations, inspiring consumers to elevate their festive dining experiences.