Brand Communications
THE LOOK BOOK
We reimagined member communications, elevating the prestige and inspiring members with a sophisticated experience.
The SCG Trust sought to modernize its dress code, redefining the Match Day experience for its members in a way that felt fresh, relevant, and sophisticated.
To bring this vision to life, we partnered with Vogue Australia to create a high-end fashion editorial spread that blended premium aesthetics with timeless elegance. The result was the Members’ LookBook—a thoughtfully designed style guide that not only informed but inspired members, elevating their approach to Match Day attire with a contemporary, fashion-forward perspective.
