Yumi’s minis

When Yumi’s launched their new range of Veggie Minis, the goal was simple: make veggies fun, snackable, and seriously delicious. Each bite-sized snack was packed with real vegetables — a full serve in every pack — and could be enjoyed hot or cold, making them perfect for busy lives and hungry hands.

To introduce this new format, we developed a campaign built around a playful promise: “Veg just got fun.” With a tight budget but a clear idea, we collaborated with the talented Kelly Boulton from Other to help bring the creative to life.

Designed primarily for social media, the campaign centered around a charming stop-motion video. Colourful ingredients came together in a lively, choreographed dance — slicing, swirling, and bouncing their way into bite form.

With bold, vibrant visuals and a playful rhythm, the campaign stood out in crowded social feeds. The mix of handcrafted charm and product focus struck the perfect balance — driving strong engagement and building awareness for Yumi’s newest snackable innovation.