Game day content
Proudly Sydney
THE CHALLENGE
The new look sydney swans needed a new attitude for their game day experience.
Following the successful launch of the new Sydney Swans brand, the club enlisted Pixeloco to bring its identity to life through dynamic game-day animations. Our challenge was to translate the bold new print-based style guide into a high-energy, in-stadium experience that captured the spirit of the team and its fans.
Historically, the Swans' brand had been conservative, but this evolution allowed for a more daring, confident, and fan-driven approach.
We developed a striking animated identity that fused kinetic typography, photography, and videography of the team, drawing inspiration from the vibrant energy of Sydney itself. The result was a visually dominant, high-impact gameday presence that electrified the SCG and inspired fans like never before.