Event Day Innovation
Australian Turf Club
THE SOLUTION
Real time data empowering stunning dynamic hands-free content creation across the venue’s digital ecosystem
Following the multi-million dollar technology upgrades at Royal Randwick and Rosehill Gardens, the Australian Turf Club (ATC) engaged Pixeloco to create a series of event-day experiences designed to enhance fan engagement and elevate race-day content.
Our first innovation was the Race Introduction—a groundbreaking first for the racing industry. This dynamic presentation combined live video footage, striking 2D animations, and a real-time data application that showcased the upcoming race’s runners, live stats, and 3D-rendered jockeys in their silks. The result was a fully immersive pre-race showcase, akin to the high-energy introductions seen in the NFL, AFL, and NRL.
The Race Introduction quickly became a staple of the event experience, amplifying the prestige of marquee races and giving jockeys a well-deserved moment in the spotlight.
