The iconic SCG

The Sydney Cricket Ground (SCG) is one of Australia’s most iconic and cherished sporting venues. For over 140 years, it has been the heartbeat of Sydney, a place where history is made and legends are immortalised.

As the stadium’s content partner, Pixeloco was tasked with developing a brand sting that encapsulated the SCG’s rich heritage and enduring legacy. The 3D animation brings to life some of the stadium’s greatest moments, seamlessly woven into the construction of the SCG’s emblem. Each intricate detail within the logo reflects the brand’s character, strength, and deep-rooted tradition, creating a visual narrative that honors its past while standing strong in the present.

The final reveal showcases the proud and timeless bronze mark, elegantly set against the signature deep green backdrop—an emblem of history, prestige, and the spirit of the SCG.