Precinct takeover
the crowd favourite
Heineken at the Australian Turf Club: A Race Day Spectacle Like No Other
When Heineken partnered with Pixeloco to elevate their brand presence at the Australian Turf Club, we saw an opportunity to harness the full power of the venue’s multi-million-dollar technology suite to create a show-stopping brand moment.
Using Heineken’s iconic green and distinctive brand assets, we developed a high-impact visual experience that captured the attention of racegoers from every angle. The centerpiece? The 150m-long ‘Bottle Wave’, an electrifying animation that saw Heineken bottles sweep across the historic Randwick Racecourse straight in a mesmerizing Mexican wave, seamlessly blending with dynamic product and brand footage.
The result was an instant race day highlight, a digital spectacle that not only commanded attention but also reinforced Heineken’s ownership of the event experience. Seamlessly integrated with on-course Heineken signage, branded umbrellas, and premium activation spaces, the takeover ensured that wherever fans looked, Heineken was at the heart of the action.
