BRAND DEVELOPMENT
SLEEPING SECURE
THE CHALLENGE
SleepTite was founded to TRANSFORM how the world perceives sleep health
With a bold vision to infuse the energy of a startup and lifestyle brand into the world of sleep health, SleepTite needed a brand that balanced innovation with trust and stability in the public health landscape. The brand had to support its cutting-edge products and digital advancements while embodying both aspiration and reliability.
The result was a bold, contemporary identity that reinforced the company’s mission of "Sleeping Secure" while projecting an aspirational lifestyle appeal. A refined, aesthetically striking design reflected SleepTite’s commitment to innovation, signaling to the market that consumers were valued and never taken for granted.
This distinctive brand presence allowed SleepTite to enter the market with confidence and impact, securing government-backed innovation grants and achieving strong adoption across both the aged care and home care sectors.
