Tas Walking Co.

For over 30 years, Tas Walking Co. had set the benchmark for quality and experience in the eco-tourism sector. However, over time, its brand had lost momentum. A new partnership with the Australian Walking Co. provided the perfect opportunity to revitalise the brand with a bolder, more confident identity—one that honored the heritage of both companies while introducing a scalable and iconic architecture to support future growth and acquisitions.

A key component of the rebrand was the development of a dynamic visual language that balanced tradition with innovation. Designed to be impactful across all platforms—including print, outdoor, digital, and social—it created a cohesive and striking presence in every format.

The refreshed brand empowered TWC to approach marketing with renewed confidence, leading to significant growth in its domestic tourism audience and achieving some of its most successful sales periods on record.