Easts to WIN

Since 2017, Pixeloco and the Sydney Roosters have worked together to craft a unique and iconic gameday experience for fans. Unlike any other NRL brand, the Roosters’ identity stands apart—free from clichés, exuding polish, confidence, and a swagger that is distinctly Sydney.

Each season presents the challenge of reimagining the gameday experience—pushing creative boundaries while ensuring a seamless and efficient production workflow. With a diverse mix of executions and formats required for a modern professional team, the focus remains on delivering bold, engaging experiences without compromise.

Over the years, as the Roosters have continued to raise the bar on the field, while off the field, Pixeloco and the club’s marketing team have consistently driven innovation in fan engagement and brand storytelling, solidifying the Roosters as a leader in the NRL’s gameday experience.