Seltz-Ahhhh

When Smirnoff approached Pixeloco to launch a precinct-wide takeover at the Australian Turf Club, for their latest Seltzer range, our challenge was clear—take their global campaign and bring it to life across a diverse mix of digital assets, ensuring a seamless and impactful brand experience.

Spanning Superscreens, a 150m-long LED, Theatre of the Horse LEDs, 2m-high Cube LEDs, and the IPTV network, the activation needed to be bold, cohesive, and unmissable. Rather than simply adapting existing creative, we took it a step further—developing fresh executions that expanded on Smirnoff’s global campaign while ensuring the brand was optimised for every screen, shape, and format without compromise.

The result? An electrifying, precinct-wide experience that engulfed the entire venue in a sea of white and vibrant color, making Smirnoff Seltzer the hero of the experience. From every angle, fans were immersed in the brand, creating an attention-grabbing, high-energy activation that left a lasting impression.