Allianz Stadium & The SCG

As part of our ongoing content partnership with the Sydney Cricket & Sports Ground Trust, Pixeloco was tasked with transforming game day into an unforgettable fan experience through cutting-edge event theming and content strategies across their state-of-the-art technology platform.

Our mission was clear—create a true home ground advantage for the Sydney Roosters, Sydney Swans, NSW Waratahs, Sydney FC, and Cricket Australia (Test & ODI) while continually pushing the limits of innovation. By maximizing the power of the Trust’s new technology, we ensured the precinct remained at the forefront of the fan experience, delivering an atmosphere where every supporter felt the passion, intensity, and energy of their team.

We developed powerful, engaging content strategies that touched every facet of the fan journey, crafting stunning, high-impact visuals that set new benchmarks for game day content across the industry.

Spanning 1,300 high-definition screens, dual 280m Superscreens, and LED displays, we created a seamless, immersive digital environment that brought the venue to life. Our approach combined stunning animations, dynamic HTML, real-time data, and live social integrations, ensuring that every screen played a role in amplifying the excitement.