BRAND AMPIFICATION
THE HOME OF MOTORSPORT
THE CHALLENGE
Establishing Sydney Motorsport Park as an innovation Leader within AUSTRALIAN motorsport
Following the multi-million dollar upgrade of Sydney Motorsport Park, Pixeloco was commissioned to create a dynamic showcase that not only highlighted the venue’s potential for event operators and fans but also set an aspirational benchmark for fan engagement. The goal was to inspire event organizers to elevate their own experiences, pushing the boundaries of audience interaction.
The showcase seamlessly blended live event footage with cutting-edge 2D and 3D motion graphics, bringing the precinct to life and demonstrating its full potential as a hub for immersive entertainment.
Today, Sydney Motorsport Park remains one of the busiest event precincts in the country, leveraging advanced technology to enhance fan experiences across its diverse motorsport calendar.
